To succeed in music and any other area, you need a different skill set and marketing know-how. Failing to market is like performing in the middle of a desolate desert. While someone might notice you by accident, you need to build roads to yourself to gain more exposure.
The internet is a great place to market because it’s cheap, easy, and you reach a wider audience. Artists are increasingly opting for this route. Many of the new albums today are available in digital format only. Whether signed or unsigned, you can use the following tips to market your music online.
Tips for Music Marketing
Work on your image
Your image is everything. It’s a complete package- your performance, style, merchandise, band name, and look. Have something interesting to look- something that differentiates you from the rest. A website is an excellent way to tell your prospective clients who you are, and what your music is all about.
Whenever you post in forums, social media, or any other platform, a website will link clients back to you. Let your website be designed according to the theme of your music. If your music is country, the theme of your site won’t have something to do with modern or retro type styles. Creating a website that sells your image and reflects the theme of your music is the first step to market your music online.
Create a blog
Talent alone is not enough. Blogs are excellent ways to add voice to your music. They are essential in letting the fans know what your music is all about, and what is new in it. People love to know musicians first before they can try out their music. One of the best ways to let potential clients know about you is by starting a blog. By optimizing your blog for keywords, you can get more recognized by search engines and draw in more customers.
Submit to many platforms
The more you promote, the more exposure you gain. A good way to increase exposure is by submitting your web link to good music resource sites, music directories, and other descriptive categories. Submit to themed sites such as music ezines, lifestyle, online music magazines, and dating sites.
Shock value can work. Many have used controversy to rise to fame. But be cautious lest it backfires. Another way to do it is by being mysterious. Hold back, wait a little longer, and leave them gasping for more. Timing is the key.